SAMSUNG HOPE RELAY

Samsung created a mobile application "Samsung Hope Relay Move Assist" as part of Samsung's Olympic awareness campaign. In the application you can record the distance traveled by yourself, and for every one kilometer Samsung will provide zloty on vacation for the charges of SOS Children's Villages. Ambassadors: Michal Zebrowski, Mariusz Czerkawski and Małgorzata Socha. The project was supporting SOS Children's Villages and strengthen brand awareness of Samsung as an official sponsor of the Olympic Games in London. The task was to create tv advertising, press, outdoor, Internet, clothes and prepare the logo on the Polish market.

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