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Communication platform and promo materials for the Effie Awards 2016. Among the jury of Effie Awards sits the elite of business. Participation in the competition is like belonging to an elite club with a long tradition, whose members share their knowledge and experience with each other. Therefore, in the Effie Awards 2016 campaign, the members of jury became the faces of the competition, encouraging the participants to submit competition entries and jointly build the standards of business.